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Referral import

Optional analytics export showing traffic returned from AI/search platforms. Use this to compare crawler access against traffic returned from AI and search platforms.

Where do I find this file?

Use this section when asking a data, analytics, CMS, or engineering teammate for the right export.

Common places to get it

  • Web analytics referral or landing-page export
  • UTM / session export from your analytics stack
  • Partner referral report with landing path and referer URL

Not the same as crawler access logs — this measures returned traffic.

Required columns: timestamp, landingPath

Optional columns: referer, sessionId, utmSource, conversion, conversionValue

Download test CSV: referral-data-example.csv

Expected CSV format

Download sample CSV
timestamp,referer,landingPath,sessionId,utmSource,conversion,conversionValue
2026-06-16T10:04:22Z,https://chatgpt.com/c/abc,/markets/nvidia-earnings,sess_001,chatgpt,true,25.00

Required columns: timestamp, landingPath. Platforms are classified from referer and UTM source.